Podcasters, we’ve got a real true crime on our hands.

Apple has no climate category.

but this open letter changes


A hand drawn underline to add emphasis.

this campaign is for podcasters and listeners that see the benefit of a climate category.

That means you either make, listen to, or support climate podcasts.

What's the problem?

Apple doesn’t have a climate category, so it’s too damn hard for listeners to find what they're looking for.

This open letter will change that.

An illustrated hand signing a letter
Sign the open letter
An illustrated maze depicting how easy it is to find current categories compared to climate podcasts.

Apple Podcasts sets the tone for the entire podcast industry: US$2 Billion p.a.

When they added True Crime as a category in 2019, all podcast apps followed suit.

If we get Apple to change, we change everything.

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Sign the open letter
"Climate change must become a mainstream issue. We need awareness and we need action, now!" — Derval
"Climate change is one of the biggest issues facing humankind. How can we not include it as a topic?" — Robyn
"Better access, better information, better education, better understanding, better outcomes" — Rupert
Climate matters! Small changes matter. This change matters! — Stephanie

92% of Europeans want greenhouse gas emissions reduced. And despite the politics, 84% of Aussies want action on climate change.

Help raise the volume for climate-engaged podcasters.

Apple, we need a climate category. Because the real true crime is climate silence.

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Sign the open letter
"We have an existential crisis and we all need information to know how to deal with this and save our planet" — Diana
"It's difficult to find climate podcasts unless you know the specific name. We need a podcast category so people can find climate podcasts easily" — Jane
"Why should one of the biggest threats to human life not be recognized?" — Lise
"Because this just makes sense" — Marc

143 podcasters and 135 listeners have signed ✍️

Will you?

Blank Postcast Cover
The Red Line
Dan Benjamin Live!
Ink & Paint: A Journey Through the Disney Animated Classics
The Collection
SPUN Stories
Creating Space Project
A Matter of Degrees
The Energy Gang
The Interchange
Political Climate
Linda Marigliano's Tough Love
Love Zero Waste
The Byron Cooke Show
The Science Show
The Climate Conscious Podcast
Mission Shunya
The Sustainable Hour
Good Sesh
TEDx Darlinghurst
From The Embers
A Rational Fear
Growing Concern
The Sargassum Podcast
The School for Dumb Women
Sustainable You
Climate Conversations
Serially Curious
The Overview Effect
Art Breaker
Clean Slate
Climate Australia
Feeling the change
Half Measures & Hope
National Climate Emergency Summit
Pen Pod
Picking up the pace
Sci Fight
Talking in this climate
UTS 4 Climate
The Rescue Project
The Periodic Table of Awesome
Custodians of the Planet
End Game
The Bleeding Heart Survival Kit
Geopats Language
Emergency On Planet Sport
The Juice Media Podcast
PLANT Voices
Oh My Dog
1000 Better Stories
Happen Films
Mike Williams and Friends
Heckin' Concerned
The Hardest Word
Nori - Reversing Climate Change
Nori - Carbon Newsroom
Producing with Purpose
Covid Crossing
Books Books Books
Dating Upside Down
Two in the Think Tank
Real Career Exchange
Bird's Eye View
Risky Behaviour
Warm Regards
The Climate Ready Podcast
One Letter Better
Queer Dungeoneers
Better Off Dead
The Lavender Tavern
Mija Podcast (English)
Climate Emergency
The Thread Wellbeing Podcast
Murder in the Land of Oz
Podnews podcasting news
Waste Not Why Not
Physical Attraction
We Don't Talk About That with Lucas Land
Khabari za Oman أخبار عُمان بالسواحيلية
Divided by Brand
My Climate Journey
Changing the Climate Conversation
Serenbe Stories
How To Own The Room
Turn Up The Volume On Your Voice
Mind Full of Everything
Making a Monster
How to Burn a Million Quid
The Comedian's Comedian Podcast
EXP. Share: Pokémon Play Podcast
Zero Waste Trash Talk
The Product Experience
House on Fire
Talking with Dinosaurs
Bike Brigade
How to be Good
State of Nature
Somehow Related with Dave O'Neil & Glenn Robbins
The Success and Ideas Podcast
彭總李董的永續生活 Tracy and Jo's Eco Podcast
Partly Political Broadcast
Podcast Pontifications
Book Club with Julia and Victoria
The Opera Pod
The Secret MENS Business podcast (SMB)
Do Well & Do Good
This Week in Science – The Kickass Science Podcast
The War on Cars
Transnatural Perspectives Podcast
Planet & The People
The Renewable Generation
Distributing Solar
Important, Not Important
Planet Policy Pals Podcast
History Defeats Itself
The Energy Talk
Cooler Earth
WTH Podcast
Grumpy Old Geeks
The Cimpatico Podcast

Open Letter to Apple

It’s 2021, and the podcast industry is getting close to maturity - in fact it’s well into its teens. Ever since "Apple took podcasting mainstream" you’ve been a benevolent caretaker of this nascent, sometimes needy, but always promising medium. 

As Steve Jobs said in June, 2005, “Podcasting is the next generation of radio” - and through natural disasters and pandemics, podcasting has stepped up to the plate for delivering the information people needed, in the best way for them to get it. And this powerful, personal, innovative new form of media wouldn’t have been the same without your involvement - and championing of it. 

We’ve had fun since 2005. The early dominance of tech news, politics and comedy then saw a wave of interest in true crime - which may empower and even help protect vulnerable people. And you responded to that wave, by adding categories for True Crime, History, and Fiction - which validated the space for those genres of content to grow, to be charted, to allow their listeners to know where to look for them. You gave podcasters the words to describe what they made.

Now, podcasting is coming of age - 16 years after Steve Jobs gave the official backing and support of Apple. And with age comes, hopefully, maturity. And with power, responsibility. As you say “Climate change is a defining issue of our time”.

So podcasters are talking about it, engaging with climate using the next generation of radio - the medium we turn to not only for distraction or entertainment, but as a source of comfort, connection, and potentially life-saving information in times of crisis. 

We need not in this letter list recent disasters, and cite the attribution studies that show that the climate crisis is upon us. You know this, Apple. So, will you allow podcasting to mature, and validate a space for the climate to be discussed?

Will you use your power responsibly? 

This letter has been signed by audio creators making podcasts that engage with climate change. Climate may not be the sole focus of their shows, but it does intersect with nearly every topic. Climate is not absent from our stories, it’s muted. 

So we ask you Apple - will you help us end the silence on climate change in the medium you have supported and nurtured for over 16 years? If you add a Climate category, it will be a small change to your podcast directory, but would open the doors for this space of audio creators, and their audiences of climate-engaged listeners.

Because we’re all climate-affected.

And the true crime is silence on the climate crisis.

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